Custom Web Platforms Engineered To Scale. Built To Convert.
Cybrial designs and builds custom web platforms on modern stacks — fast, resilient and wired directly into your wider marketing and data ecosystem. Perfect for teams who've outgrown templates and need something engineered.
Next.js & React
Node.js APIs
Supabase / PostgresConversion-First UX
Page structures, flows and messaging designed around buyer and user intent.
Engineered Performance
Lean builds, optimised assets and modern deployment on Vercel & Railway.
Data & API-Ready
Clean architecture with analytics, events and integrations planned in from day one.
Timeline Snapshot
Discovery & Strategy
In progress
System & UX Architecture
In progress
Build & Integrations
In progress
Optimisation & Launch
In progress
Milestones and completion dates are agreed at quote stage and tracked inside your Cybrial Pulse portal in real time.
The Cybrial Custom Web Standard
Outcomes we design for — not just hope for.
Average page-load improvement
1.8s
After refactor or rebuild
Conversion uplift target
25–40%
Measured over 60–90 days
Optimisation runway
90 days
Built into every project
Why Teams Move To Custom Stacks — And Why They Call Cybrial.
Templates and generic SaaS get you started — but over time they introduce constraints, complexity and workarounds. You feel the pain in performance, UX, data quality and team workflows.
We specialise in designing and implementing custom stacks that are lean, observable and aligned with how your business actually works — not how a theme or plugin expects you to operate.
We're a good fit if you care about:
- • Faster experiences on mobile and desktop.
- • Clean UX tuned to your specific journeys.
- • Higher conversion from existing traffic.
- • A product that actually reflects your brand.
- • Clear analytics and event tracking.
- • Less chaos in your tool & API stack.
- • A roadmap for ongoing optimisation.
- • A partner who speaks commercial outcomes.
The Reality For Most Growing Digital Teams
You're shipping campaigns and features, but performance, UX and data quality aren't keeping pace with your goals.
- • Legacy code and quick fixes layered on top of each other.
- • Tool and service sprawl creating slow, fragile user journeys.
- • Unclear drop-off points and tracking gaps across key funnels.
- • Architecture that evolved reactively instead of strategically.
How Cybrial Rebuilds Your Stack With Intent
We zoom out, understand the full system, then design an architecture where every service, component and integration has a clear commercial job.
- • Map customer journeys and internal workflows.
- • Architect a lean, scalable frontend and backend stack.
- • Curate APIs and services that add value instead of clutter.
- • Implement analytics and observability so decisions are evidence-based.
What We Build With Custom Stacks
From high-performing marketing sites to complex product and data platforms, we engineer foundations for long-term growth and confident iteration.
Every build is scoped against your commercial priorities — not a generic feature checklist.
Conversion-Focused Marketing Sites
Next.js marketing websites tuned for clarity, relevance and trust — built to support serious paid and organic acquisition.
High-Intent Landing Journeys
Campaign-specific flows that bridge paid and outbound traffic into tailored onsite experiences and product surfaces.
Product & App Interfaces
React-based dashboards, portals and app UIs that make complex systems feel simple for your users and team.
APIs & Service Layers
Node.js and serverless backends that act as a clean integration layer between your data, products and third-party tools.
Data & Reporting Surfaces
Custom reporting layers on top of Postgres and event streams, giving teams live, decision-ready views.
Headless & Hybrid Architectures
Use best-in-class tools where they shine, with a custom frontend and integration layer to tie everything together.
What Makes Cybrial Different On Custom Web?
We're not just writing React components or spinning up another backend. We're engineering a core digital asset your acquisition, product and operations teams can rely on.
Strategy before aesthetics
We start with your numbers, customer insight and constraints — then design and architect into that reality.
Measurement built in
GA4, Meta, first-party events and observability are built into your stack from the start — not bolted on.
Operational empathy
We design around your team and workflows so the system is robust, simple to run and easy to iterate on.
Common Integrations We Work With
- • CRMs & sales pipelines
- • CDP & marketing automation
- • Authentication & user management
- • Payments & subscription billing
- • Analytics & event pipelines
- • 3rd-party SaaS & APIs
- • Internal tools & admin panels
- • Data warehouses & reporting
We'll work with the stack you have, or help you design one that's simpler, more observable and more robust.
How We Build Your Custom Web Platform
A clear, collaborative process — with every stage tracked in Cybrial Pulse so you're never guessing where things are up to.
Discovery & Audit
We review your current stack, UX, data flows and goals to find the real levers for impact.
Blueprint & Architecture
We map information architecture, system diagram, key flows and success metrics before we build.
Build & Integrate
Frontend, backend, data and integrations — implemented with your operations and future roadmap in mind.
Launch & Optimise
Performance checks, tracking validation and an optimisation plan for the next 90 days and beyond.
After Launch: Results & Monitoring
What happens once the new platform goes live — the kind of uplifts we're aiming for and the signals we watch.
Sample Outcome
Custom stack rebuild lifts performance and revenue
After consolidating services, rebuilding the frontend and cleaning up tracking, a digital product client saw a 28% uplift in paid conversions and 35% improvement in key page load times over 90 days with the same media spend.
What we monitor after launch
- • Conversion rate across key journeys.
- • Activation, retention and upgrade paths.
- • Error rates, latency and system health.
- • Page speed and Core Web Vitals.
Ready To Build A Custom Web Platform That Actually Converts?
Share where you are now and where you're trying to get to. We'll map a custom web build that supports the numbers you're aiming for — not just a nicer UI.