What hosting costs, by kind
Hosting is sold as one thing and is actually four. The prices below are what a UK business realistically pays; the differences between the rows are far more important than the differences within them.
| Kind | Typical monthly | What you are actually buying |
|---|---|---|
| Shared hosting | £2 – £15 | A slice of a server shared with hundreds of other sites. Fine for a brochure site with no traffic. Your speed depends on your neighbours. |
| Managed WordPress hosting | £20 – £60 | A server tuned for WordPress, with caching, staging and backups handled. This is where most business sites should be. |
| VPS or cloud | £20 – £200 | Your own resources. Powerful and unmanaged: somebody has to be the sysadmin, and if nobody is, this is worse than shared. |
| Platform hosting (Shopify, Wix, Squarespace) | Inside the subscription | Not separable and not portable. Check current plan prices on their own sites; they change. |
| Cybrial hosting and care | £50 flat | Managed hosting plus somebody actually maintaining the site. Hosting is roughly a third of that figure; the rest is the care. |
Source: Cybrial pricing correct 4 September 2026. Ranges from hosting accounts run for UK clients.
One clarification that saves people money and confusion: a domain name is not hosting. A .co.uk domain is £10 to £15 a year at the registrars I use, it is registered in your name, and it moves with you. If your domain and your hosting are bundled into one bill by one supplier, ask specifically whose name the domain is registered in.
What you actually get for the extra £40
The temptation is to treat hosting as a commodity, because on paper it is: disk space, bandwidth, a database. The differences that matter do not appear in that list.
- Time to first byte — how long the server thinks before it answers. This is almost entirely a hosting decision and it is the floor under every other speed measurement you will ever take.
- What happens under load. A shared plan that is fine on a Tuesday can fall over when a local Facebook post does numbers.
- Whether backups exist, where they are stored, and how quickly one can be restored.
- Whether there is a staging site, so an update can be tested somewhere other than in front of your customers.
- Whether a human answers when something is wrong, and whether that human can read a server log.
Here is the first one measured. Pro Pave answers in 0.05 seconds — 51 milliseconds to first byte — and Vehicles 2 Lease in 0.19 seconds, both read from the live sites on 4 September 2026. Those are hosting numbers as much as build numbers. A slow host puts a floor under your page speed that no amount of front-end work can lift: if the server takes 900 milliseconds to start answering, your fastest possible page is 900 milliseconds slow before a single byte of design has loaded.
Why the £2.99 plans are cheap
Not a swindle, just arithmetic. A budget host packs a large number of sites onto one machine and sells against the headline price. The economics only work if most of those sites get almost no traffic, which is true, so the model is sound. It stops being sound when your site is one of the ones that matters.
What you should expect at that price, and should not be surprised by:
- The advertised price is the first-term price. Renewal is often two to four times higher, and the two-year prepay is doing a lot of work in the headline.
- Backups may cost extra, or may be daily-but-overwritten, or may be on the same machine as the site.
- Support is chat-based and scripted, which is fine for a password reset and useless during an outage.
- Resource limits are real. Exceeding them typically means throttling rather than a phone call.
- Migration away can be made tedious. Not impossible, but tedious enough that people give up.
If a brochure site with fifty visits a month lives on a £4 plan, that is a sensible decision and I would not move it. If a site is expected to bring in work, the difference between £4 and £30 a month is £312 a year, which is less than one job for most of the businesses I work with.
Does the server need to be in the UK?
Mostly no, and the question is usually a proxy for two better ones.
Physical distance does add latency, but for a UK business serving UK customers, any reputable European or UK data centre is close enough that the difference is tens of milliseconds — far less than the difference between a well-configured server and a badly configured one. A content delivery network flattens most of what remains, and static or cached pages are served from an edge location near the visitor regardless of where the origin lives.
The two questions actually worth asking are: where is the data stored, for UK GDPR purposes, if the site collects personal data? And is there a UK-hours support team, because a 3am response from a different time zone is not much use when your shop is down on a Saturday morning.
Hosting a shop is a different question
A brochure site can be cached to within an inch of its life: the same page for everybody, served from memory. A shop cannot. Baskets, logins, stock levels and prices are per-visitor, so a proportion of every page has to be generated fresh, and that is real work on a real server.
Scale changes the shape of the problem too. Beds.ie carries more than 17,000 products, and its homepage still renders its first content in 0.42 seconds (Navigation Timing, live site, 4 September 2026). Getting a catalogue that size to behave is partly hosting and mostly discipline — query counts, indexing, image handling, what is cached and for how long. Buying a bigger server to cover for an uncached catalogue query is the most common and most expensive mistake in this category.
Budget £50 to £200 a month for hosting a serious UK e-commerce site, and expect the real gains to come from the build rather than the plan.
How to choose, in six questions
- What is the renewal price, not the first-term price?
- Are backups included, are they off-site, and how long does a restore take?
- Is there a staging environment?
- What is the typical time to first byte for a site like mine? A host that cannot answer that has told you something.
- Who owns the domain and the account — my name or theirs?
- How do I leave, and what do I take with me?
The last one is the whole game. Hosting should be a service you buy, not a place your business is kept. Everything Cybrial hosts is in the client's name, and if you want to leave you get a full copy of the site and the access details, with no exit fee.


