E-commerce · Furniture · Republic of Ireland
From 672 to 7,781 organic clicks a month
By SimonMeasured 4 September 2026
A 17,000-product furniture retailer that was effectively invisible in search. Five months of retainer work on catalogue structure, product data and technical SEO took Beds.ie from under 700 organic clicks a month to nearly 8,000 — and monthly revenue more than tripled over the same period.
672 → —
Organic clicks / month
+1,058% · April vs August 2026, full calendar months
Source: Google Search Console via the client's own database
- Client
- Beds.ie
- Engagement
- Ongoing monthly retainer
- Live site
- beds.ie ↗
What this engagement was. Catalogue structure, product-data enrichment, Merchant Centre and technical SEO, on an ongoing monthly retainer. The search figures below are read from the client’s own database, which syncs Google Search Console daily; the revenue figures from their order database. Full calendar months, April against August 2026. How every figure here is measured.
Measured, not claimed
Five months of growth work. 11.6× the organic clicks.
Search Console figures, April against August 2026, full months only. The previous month stays on screen as the next arrives, so the evidence accumulates.
672 → —
Organic clicks / month
+1,058% · April vs August 2026, full calendar months
Source: Google Search Console via the client's own database
38,608 → —
Impressions / month
+631% over the same period
Source: Google Search Console via the client's own database
5,189 → —
Queries ranking
distinct queries the site appears for
Source: Google Search Console via the client's own database
17.4 → —
Average position
5.2 places, across the whole catalogue
Source: Google Search Console via the client's own database
The numbers
And where they come from.
Nothing here is an estimate or an industry average. Each figure names the tool it was read from and the date.
+0%
Monthly revenue growth
April vs August 2026 · full calendar months
Source: Beds.ie order database, read 4 Sep 2026
38,608 → —
Impressions / month
+631% over the same period
Source: Google Search Console via the client's own database
5,189 → —
Queries ranking
distinct queries the site appears for
Source: Google Search Console via the client's own database
17.4 → —
Average position
5.2 places, across the whole catalogue
Source: Google Search Console via the client's own database
0.0%
Shopping feed approved
16,281 of 17,233 items live in Google Merchant Centre
Source: Merchant Centre sync, last checked 4 Sep 2026
0.00s
First contentful paint
measured on the live homepage, 17k+ products
Source: Browser Navigation Timing, 4 Sep 2026
The problem
What we were up against.
Beds.ie sells more than 17,000 products across beds, mattresses and bedroom furniture. The range was the asset and the problem: a catalogue that large is impossible to merchandise by hand, and almost none of it was reaching Google properly. Product data was inconsistent, the shopping feed was rejecting items, and the site ranked for a fraction of the terms it deserved.
The work
What I actually did.
- Rebuilt the category structure so all 17,789 products sit in a crawlable, logical hierarchy rather than a flat list.
- Automated product-data enrichment and validation, then wired it to a live Merchant Centre sync that reports rejections instead of silently dropping items.
- Fixed the technical foundations — redirects, 404 monitoring, structured data and page speed — and kept monitoring them monthly.
- Put Search Console data into a database the client can actually query, so ranking work is measured rather than argued about.
The outcome
Between April and August 2026 organic clicks grew more than elevenfold, the site now appears for over 24,000 distinct search queries, and monthly revenue went a 208% increase The homepage still renders in under half a second despite carrying a 17,000-product catalogue.
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