Vehicle leasing · FCA-authorised broker · Bury, Greater Manchester
Form conversion from roughly 1% to 4%
By SimonMeasured 4 September 2026
Van leasing is a price-comparison market where every competitor looks identical. We rebuilt the site around qualified enquiries rather than traffic — and the client reports form conversion moving from about 1% to about 4%.
~1% → —
Form conversion
reported by the client
Source: Kris, Director, Vehicles 2 Lease
- Client
- Vehicles 2 Lease
- Engagement
- Website build
- Live site
- vehicles2lease.co.uk ↗
What this engagement was. Cybrial rebuilt the site — the previous one was dated and partly broken. This was a build: search engine optimisation has not been part of the engagement, so nothing here is a traffic claim. The conversion figure below was reported by the client rather than measured by us; it is the only number on this site that is not ours, and it is labelled that way everywhere it appears. How every figure here is measured.
Of every 100 visitors
~1% → ~4%
Form conversion
Kris, Director, Vehicles 2 Lease · reported by the client
Before: roughly 1 in every 100 visitors filled in the form.
The numbers
And where they come from.
Nothing here is an estimate or an industry average. Each figure names the tool it was read from and the date.
0.00s
Time to first byte
live homepage
Source: Browser Navigation Timing, 4 Sep 2026
0.00s
First contentful paint
live homepage
Source: Browser Navigation Timing, 4 Sep 2026
0
Cumulative layout shift
nothing moves as the page loads
Source: Browser Layout Instability API, 4 Sep 2026
The problem
What we were up against.
The leasing market is brutally competitive and most sites in it look the same: a wall of vehicles, a wall of prices, and no reason to pick one broker over another. Vehicles 2 Lease needed a site that was fast, that they could update themselves, and that turned browsers into qualified enquiries rather than just counting visits.
The work
What I actually did.
- Restructured the vehicle listings around a clear pricing hierarchy so the monthly figure and the terms behind it are legible at a glance.
- Rebuilt the enquiry journey — fewer fields, obvious next step, phone number always in reach for the people who would rather ring.
- Delivered it on WordPress so the team can update offers themselves without booking developer time.
- Kept the page fast: zero layout shift and first paint under a second on the live site.
The outcome
The client reports enquiry form conversion moving from roughly 1% to roughly 4% — a material change to their sales pipeline in a market where lead quality is everything. Cybrial built the site; search engine optimisation has not been part of this engagement, so the figures here are about the build and the enquiry journey, not about traffic.
“The leasing market is brutally competitive and most sites look the same. Cybrial gave us a WordPress build that's genuinely fast, easy to update and obsessed with getting qualified enquiries. Going from roughly 1% to 4% form conversion has had a huge impact on our pipeline.”
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