Retail · Wedding gift lists · Northern Ireland
A gift-list platform built around a 50-year-old business
By SimonMeasured 4 September 2026
A free wedding gift-list service run by a family furniture retailer trading since 1972. We built the list-creation, list-finding and gifting journey as a custom platform rather than bolting it onto a shop.
0.00s
First contentful paint
live homepage
Source: Browser Navigation Timing, 4 Sep 2026
- Client
- CFC Wedding Lists
- Engagement
- Build plus ongoing retainer
- Live site
- cfcweddinglists.com ↗
What this engagement was. A custom build plus an ongoing retainer. This study is about what was built and how it performs; no search or revenue claim is made for it. How every figure here is measured.
Watch it load
0.00s
First contentful paint
Measured at 0.78s. Browser Navigation Timing, 4 Sep 2026.
That is the whole page — on a phone, before most sites have drawn a header.
The numbers
And where they come from.
Nothing here is an estimate or an industry average. Each figure names the tool it was read from and the date.
0
Cumulative layout shift
stable through load
Source: Browser Layout Instability API, 4 Sep 2026
0
Requests to render
image-led design kept lean
Source: Browser Resource Timing, 4 Sep 2026
Bespoke
Custom theme
purpose-built, not a marketplace template
Source: Live site, 4 Sep 2026
The problem
What we were up against.
A wedding gift list is an unusual piece of software: two audiences who never meet, using the same data for opposite reasons. The couple builds and edits a list; dozens of guests then find it, buy from it, and must never see the same item bought twice. Off-the-shelf e-commerce does not model that.
The work
What I actually did.
- Designed the journey around the two jobs people actually arrive to do — create a list, or find someone else's — and put both on the homepage.
- Built the list and gifting flow as a custom system so stock, reservations and guest privacy behave correctly.
- Gave the design the warmth the brand earned over fifty years of trading, rather than a generic retail template.
- Kept it fast and stable: zero layout shift on an image-heavy, photography-led page.
The outcome
A gift-list service that behaves like a product rather than a bolt-on, on a page that loads cleanly and holds still while it does.
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