Roch Sweets · E-commerce
A pick-and-mix builder for a sweet shop with 1,000 lines
0.86s
First contentful paint
Growth · Organic social
Organic social
By SimonMeasured 4 September 2026
Planned, designed and posted for you — as part of the growth block, so it serves the same goals as the website and the ads instead of running as a separate hobby.
Inside a growth block
from £250 /month
A block of hours spent on whatever moves the business — this, and everything else on the growth list. No percentage of your ad spend.
No minimum term. Move up, move down or stop whenever you see fit.
How the growth blocks workWhat you get
What the hours go on.
A monthly plan tied to what the business is actually pushing
Artwork and short video produced in-house
Posting and scheduling handled for you
Profiles kept consistent with the website and Google Business Profile
Measured by what reaches the site and converts, not by likes
Measured, not claimed
What it did for Roch Sweets.
A family sweet shop in Rochdale, trading since 2014, selling over a thousand lines by the kilo. We built the store around the way people actually buy sweets — build your own mix, filled to the gram, dispatched the same day.
0.86s
First contentful paint
live homepage, photography-led
Source: Browser Navigation Timing, 4 Sep 2026
Locally
Working in Greater Manchester.
Social is the growth service I am least likely to recommend first, and it would be dishonest to write this page as though it were otherwise. For most Greater Manchester businesses the hours return more spent on search, the Google Business Profile and the enquiry journey.
Where it earns its place is when the business has something genuinely visual and repeatable — a Rochdale sweet shop with a new range each month, a retailer with seasonal stock, a trade with strong before-and-afters. Then it is worth doing properly, and doing it inside the same block as everything else means the posts, the site and the ads push the same thing rather than three different ones.
One thing it does do reliably: keeping profiles consistent with the website and the Google Business Profile. That consistency is a genuine ranking and AI-citation input, quite apart from whether anybody likes the posts.
Written by Simon, who does the work.
Read next
The detail, written out.
Straight guides with the prices left in, every figure sourced and dated.
Also inside the growth block
The rest of the growth list.
All of these sit under the growth block, where the pricing and the process are the same whichever you pick.
Technical, local and content SEO with the results measured in Search Console rather than a slide deck. Beds.ie went from 672 to 7,781 organic clicks a month in five months.
Catalogue structure, product data and shopping feeds — the three things that decide whether a large store is visible. Beds.ie went from 672 to 7,781 organic clicks a month in five months, with 94.5% of a 17,233-item feed approved.
The map pack sits above every other result on a local search, and getting into it is mostly not a website job. This is the work that decides it.
Crawlability, structure, index coverage, speed and structured data — the half of SEO that is engineering, and the half where the largest untouched gains usually are.
People increasingly ask ChatGPT, Google AI Overviews and Perplexity instead of scrolling results. AI optimisation is the work of making your business the answer those systems give — and of being honest about which parts of it can be measured.
Search and Shopping campaigns managed inside your growth block — not for a percentage of your spend. Agencies commonly take 10–20% of what you spend to manage it, and up to 40% on small accounts; the hours cost the same whatever your budget.
Facebook and Instagram campaigns — creative, audiences, tracking and reporting — managed inside your growth block, with artwork done in-house rather than billed separately.
Watching what people actually do on your site and removing whatever stops them getting in touch. Vehicles 2 Lease report form conversion moving from roughly 1% to roughly 4%.
GA4, Search Console, Google Ads and Meta conversions set up properly and reconciled, so every other decision is made on real numbers.
Paid search, Shopping and paid social managed inside a growth block. The fee does not move when your budget does, which is the whole point.
A list of what is wrong, in the order it is worth fixing, with the reason each one matters. Not a 90-page PDF from a tool with the logo changed.
The only audience you actually own. Everything else is rented from a platform that can change the rules on a Tuesday.
Pages written to answer a question somebody is actually asking, in a volume the business can sustain. Not a blog nobody reads, published fortnightly forever.
A genuine performance channel for some products and an expensive way to make content for most. Which one you are depends on the product, not the budget.
The most precise B2B targeting available anywhere, at the highest cost per click of any mainstream platform. Both halves of that sentence matter.
Straight answers
Questions people actually ask.
Which platforms?
The ones your customers use, which for most local businesses is Facebook and Instagram, sometimes LinkedIn or TikTok. We do not post everywhere for the sake of it.
Is organic social worth it for my business?
Often not first. For most local businesses the same hours return more spent on search, the Google Business Profile and the enquiry journey. It earns its place when you have something genuinely visual and repeatable to show.
Tell me what growth would look like.
Send me the site and what you are trying to achieve this year. I will tell you honestly which block makes sense and what the first month would go on.