Roch Sweets · E-commerce
A pick-and-mix builder for a sweet shop with 1,000 lines
0.86s
First contentful paint
Websites · Brand identity
Brand identity
By SimonMeasured 4 September 2026
Identity work that holds together everywhere it appears — logo, type, colour and the rules that stop it drifting — built alongside the website, not separately from it.
Pricing
from £500
for the build, then from £50 a month hosting & care.
Deliberately competitive. We do not make our money on the build — we make it growing the business the site belongs to.
How pricing worksWhat you get
What the build includes.
Logo and wordmark, with the variants you will actually need
Typography and colour chosen for screens as well as print
Simple usage rules so the identity survives the next person who touches it
Applied to the website first, then to whatever else you need — social, print, signage
Artwork and design work continues inside the growth blocks
Measured, not claimed
What it did for Roch Sweets.
A family sweet shop in Rochdale, trading since 2014, selling over a thousand lines by the kilo. We built the store around the way people actually buy sweets — build your own mix, filled to the gram, dispatched the same day.
0.86s
First contentful paint
live homepage, photography-led
Source: Browser Navigation Timing, 4 Sep 2026
Locally
Working in Greater Manchester.
Identity work here is almost always done alongside a build rather than sold on its own, and for a Greater Manchester business that is usually the right order: the website is where the identity gets used hardest and where inconsistency shows up fastest.
Roch Sweets, a family sweet shop in Rochdale trading since 2014, is the one on this page. The design had to carry the warmth of a counter you can stand at while holding together across a thousand product photographs — and stay fast doing it, which it does: first content in 0.86 seconds with zero layout shift on a photography-led page.
There is a second, less obvious reason consistency matters now. AI systems assemble their understanding of a business from everywhere it appears, so a shop whose name, description and look differ between its website, its Google Business Profile and its social profiles is not a confusing business — it is one those systems have low confidence about, and low confidence means not mentioned.
Written by Simon, who does the work.
Read next
The detail, written out.
Straight guides with the prices left in, every figure sourced and dated.
Also under websites
Other kinds of build.
All of these sit under web design in Manchester, where the pricing and the process are the same whichever you pick.
Bespoke WordPress builds for businesses that need to update the site themselves — designed properly, built lean, and fast on a phone.
WordPress shops where the way you sell does not fit a stock platform — a thousand lines sold by the gram, a 17,000-product catalogue, a buying journey nobody has built before.
Shopify and WooCommerce stores built around the parts that actually move revenue: product data, search, speed, and a checkout that gets out of the way.
When an off-the-shelf platform will not model your business, we build it properly — Next.js front ends, custom APIs and Supabase back ends, designed to be maintained.
Rebuilding a site that already has customers is a different job from building one that has none. The traffic it already earns is an asset, and most redesigns lose some of it.
The platform large catalogues end up on, and the one most likely to be running three versions behind because nobody wanted to touch it.
Headless and composable builds
Splitting the shop front from the shop. Genuinely better for some businesses and an expensive mistake for most, and the difference is knowable before you start.
Straight answers
Questions people actually ask.
Do I need a full rebrand to get a website?
No. Most projects refine what exists. A rebrand is worth doing when the current identity is actively costing you — inconsistent, dated, or indistinguishable from competitors.
Do you do ongoing design work?
Yes — artwork, social creative, ad creative and print all sit inside the growth blocks, alongside the SEO and ads work.
Tell me what the site needs to do.
Send me what you sell, who buys it and anything you dislike about the current site. You get a straight reply on what I would build and a price — websites start from £500.