Beds.ie · E-commerce
From 672 to 7,781 organic clicks a month
672 → 7,781
Organic clicks / month
Growth · Google Ads
Google Ads
By SimonMeasured 4 September 2026
Search and Shopping campaigns managed inside your growth block — not for a percentage of your spend. Agencies commonly take 10–20% of what you spend to manage it, and up to 40% on small accounts; the hours cost the same whatever your budget.
Inside a growth block
from £250 /month
A block of hours spent on whatever moves the business — this, and everything else on the growth list. No percentage of your ad spend.
No minimum term. Move up, move down or stop whenever you see fit.
How the growth blocks workWhat you get
What the hours go on.
Search campaigns built from real keyword analysis, not a keyword dump
Shopping feeds that actually get approved — the Merchant Centre work behind Beds.ie
Landing pages and conversion tracking set up before a pound is spent
Phone taps counted as conversions, not just form fills
Ongoing negative keywords, bids and budget moved to what converts
Plain-English reporting: what was spent, what came back
Measured, not claimed
What it did for Beds.ie.
A 17,000-product furniture retailer that was effectively invisible in search. Five months of retainer work on catalogue structure, product data and technical SEO took Beds.ie from under 700 organic clicks a month to nearly 8,000 — and monthly revenue more than tripled over the same period.
672 → 7,781
Organic clicks / month
+1,058% · April vs August 2026, full calendar months
Source: Google Search Console via the client's own database
Why no percentage of your ad spend
Percentage-of-spend is the industry standard and plenty of good agencies use it. It is worth being clear-eyed about the arithmetic anyway: managing a £2,000 monthly budget well takes roughly the same time as managing a £1,000 one. The keyword research is the same, the negatives are the same, the bid strategy is the same. Charging twice as much for it is a convention, not a cost.
Where it genuinely hurts is small accounts. A £600 monthly budget at a 20% fee is £120, which does not pay for competent attention — so the account gets a template and a quarterly glance. Meanwhile a £20,000 account paying the same percentage gets £4,000 of attention for work perhaps twice as complex. Small advertisers systematically subsidise large ones under that model.
Here the ads sit inside a growth block from £250 a month, and the fee does not move when your budget does. Some months the block is not spent on ads at all, because the ads are fine and the checkout is not.
What this page cannot show you
Every other service page on this site carries a measured client result. This one does not, and I would rather say so on the page than let you notice the gap.
There is no published Google Ads campaign case study here, because no client result has yet been cleared for publication. Until one is, this page is method and pricing only. The Shopping side is evidenced — the Merchant Centre work behind Beds.ie is real and documented at 94.5% of 17,233 items approved — but a feed is not a campaign, and I am not going to let one stand in for the other.
If you are choosing on published evidence, that is a genuine point in favour of a specialist PPC agency. What you get here instead is that the ads, the site, the tracking and the conversion work are done by the same person, and none of your ad spend goes to a management fee.
Tracking before spending
Conversion tracking is set up before a pound is spent. Not after the first month, and not "once we see some data".
Without it the platform optimises toward clicks rather than customers, and every reporting conversation becomes an argument about attribution. It is also where most inherited accounts are broken: conversions counted twice, page views counted as conversions, phone calls not counted at all. For a trade or service business where most enquiries arrive by phone, an account optimised on form fills is chasing the wrong half of your customers with your money.
The reason this gets skipped elsewhere is structural rather than lazy: tracking is unbillable-feeling setup work that produces nothing visible in week one, and a percentage-of-spend agency earns the same fee whether it is done or not.
Locally
Working in Greater Manchester.
Greater Manchester is an expensive place to advertise in some categories and surprisingly cheap in others, and the only way to know which you are in is to work backwards from your own cost per click rather than from a budget somebody suggested.
The arithmetic is simple enough to do before you speak to anybody. If a click costs around £3 and roughly one in twenty clicks becomes an enquiry, each enquiry costs about £60 in media, and £600 a month buys ten — enough to judge whether the leads are any good. If your click costs £15, the same reasoning gives a very different answer, and sometimes that answer is that Google Ads is not your channel and the money belongs in search or conversion work instead.
For most local service businesses across Greater Manchester that lands somewhere between £300 and £1,000 a month to start. Below about £300 the account cannot gather enough data to be optimised, and you would be paying a management fee to watch noise.
Written by Simon, who does the work.
Also inside the growth block
The rest of the growth list.
All of these sit under the growth block, where the pricing and the process are the same whichever you pick.
Technical, local and content SEO with the results measured in Search Console rather than a slide deck. Beds.ie went from 672 to 7,781 organic clicks a month in five months.
Catalogue structure, product data and shopping feeds — the three things that decide whether a large store is visible. Beds.ie went from 672 to 7,781 organic clicks a month in five months, with 94.5% of a 17,233-item feed approved.
The map pack sits above every other result on a local search, and getting into it is mostly not a website job. This is the work that decides it.
Crawlability, structure, index coverage, speed and structured data — the half of SEO that is engineering, and the half where the largest untouched gains usually are.
People increasingly ask ChatGPT, Google AI Overviews and Perplexity instead of scrolling results. AI optimisation is the work of making your business the answer those systems give — and of being honest about which parts of it can be measured.
Facebook and Instagram campaigns — creative, audiences, tracking and reporting — managed inside your growth block, with artwork done in-house rather than billed separately.
Watching what people actually do on your site and removing whatever stops them getting in touch. Vehicles 2 Lease report form conversion moving from roughly 1% to roughly 4%.
Planned, designed and posted for you — as part of the growth block, so it serves the same goals as the website and the ads instead of running as a separate hobby.
GA4, Search Console, Google Ads and Meta conversions set up properly and reconciled, so every other decision is made on real numbers.
Paid search, Shopping and paid social managed inside a growth block. The fee does not move when your budget does, which is the whole point.
A list of what is wrong, in the order it is worth fixing, with the reason each one matters. Not a 90-page PDF from a tool with the logo changed.
The only audience you actually own. Everything else is rented from a platform that can change the rules on a Tuesday.
Pages written to answer a question somebody is actually asking, in a volume the business can sustain. Not a blog nobody reads, published fortnightly forever.
A genuine performance channel for some products and an expensive way to make content for most. Which one you are depends on the product, not the budget.
The most precise B2B targeting available anywhere, at the highest cost per click of any mainstream platform. Both halves of that sentence matter.
Straight answers
Questions people actually ask.
Why not pay a percentage of ad spend?
Because it rewards the agency for spending more, not for making it work. Managing a £2,000 budget well takes about the same time as a £1,000 one; charging double for it is a convention, not a cost.
What is the minimum ad budget?
Enough to learn something. Work backwards from your cost per click rather than picking a figure — for most local businesses that is £300 to £1,000 a month to start. Below about £300 the account cannot gather enough data to optimise.
Do you have a Google Ads case study?
No. No client campaign result has been cleared for publication, and this page says so rather than implying otherwise. The Merchant Centre and Shopping feed work is evidenced at 94.5% of 17,233 items approved on Beds.ie.
Who owns the Google Ads account?
You should, always. Create it under your own business and give me access. An account owned by the agency means the campaign history — which is most of the accumulated value — does not leave with you.
Should I do SEO or Google Ads first?
Ads if you need enquiries this month, SEO if you are building something that keeps paying. Either way, fix the tracking and the landing page first: paid traffic on a page converting at 1% is an expensive way to discover the page is the problem.
Tell me what growth would look like.
Send me the site and what you are trying to achieve this year. I will tell you honestly which block makes sense and what the first month would go on.