Beds.ie · E-commerce
From 672 to 7,781 organic clicks a month
672 → 7,781
Organic clicks / month
Industries · E-commerce
E-commerce Web Design and SEO
By SimonMeasured 4 September 2026
Two of the five case studies on this site are shops — one carrying a thousand lines sold by the gram, one carrying seventeen thousand products. This is what actually decides whether a catalogue sells.
Pricing
from £500
for the build, then from £50 a month hosting & care.
The same three numbers in every sector. No setup fee, no minimum term.
What a website costsA client in this sector. Beds.ie and Roch Sweets are both Cybrial clients and both are on this site with measured figures. Between April and August 2026 Beds.ie went from 672 to 7,781 organic clicks a month and a 208% increase in monthly revenue.
What usually goes wrong in e-commerce
The pattern is the same in almost every store I look at, and it is never the design. The shop looks fine. Underneath it the product data is inconsistent, the category structure is really a flat list, and the shopping feed is quietly rejecting items nobody has counted.
That last one is worth doing something about this afternoon. Open Merchant Centre, find the number of items submitted and the number active, and write both down. Most retailers have never seen those two figures next to each other, and the gap is usually a surprise. On Beds.ie it is 16,281 live of 17,233 submitted — 94.5%, and the sync reports every rejection rather than dropping it.
Four things decide whether a catalogue sells: structure a crawler can navigate, product data that is correct at source rather than patched on the way out, a feed that reports its failures, and pages fast enough to survive a phone. None of them is a design decision, which is why a beautiful shop can be invisible.
The work behind this
Beds.ie sells beds, mattresses and bedroom furniture — more than 17,000 products. Over five months the category structure was rebuilt so all 17,789 sit in a crawlable hierarchy, product-data enrichment was automated, and the Merchant Centre sync was wired to report rejections.
April against August 2026, full calendar months: organic clicks 672 → 7,781, impressions 38,608 → 282,069, distinct ranking queries 5,189 → 24,054, and monthly revenue increased by 208%. The homepage still paints its first content in 0.42 seconds carrying the whole catalogue.
Roch Sweets is the other end of the scale and the more interesting build: a thousand product lines sold by the gram, through a pick-and-mix builder that had to be written because no platform models "a bit of this, a bit of that, filled to the weight".
Read the Beds.ie numbers honestly — it started from a low base, and structural work on a catalogue that size lands on thousands of pages at once. A store with 200 products will not see an elevenfold change. What transfers is the method.
What you get, and what it costs
The same three numbers as every other page on this site: from £500 for the build, from £50 a month for hosting and care, and growth blocks from £250 a month when you want the site to earn more. No setup fee, no management fee, no percentage of ad spend, no minimum term.
- A bespoke build rather than a page-builder assembly, so it is fast on a phone rather than fast on your laptop.
- A page for each thing you actually sell and each place you sell it, so every search a customer might run has somewhere of its own to land.
- Editable by you, with a walkthrough at handover.
- The domain in your name and the hosting in your account, with a full working copy if you ever leave.
- Tracking that counts phone taps as well as forms, because in most sectors the phone is the majority of enquiries.
Built for this sector
Beds.ie.
A 17,000-product furniture retailer that was effectively invisible in search. Five months of retainer work on catalogue structure, product data and technical SEO took Beds.ie from under 700 organic clicks a month to nearly 8,000 — and monthly revenue more than tripled over the same period.
Straight answers
Questions from e-commerce.
Do you work with e-commerce businesses?
Yes — Beds.ie, a 17,000-product furniture retailer in Ireland, and Roch Sweets, a Rochdale sweet shop with a thousand lines and a custom pick-and-mix builder. Both case studies are on this site with measured figures and links to the live shops.
What does an e-commerce website cost?
Websites start at £500, but a shop is not usually a £500 project — a catalogue or a custom buying journey is a bigger job and is quoted after a conversation. Hosting and care starts at £50 a month and rises with the size and traffic of the store.
Shopify or WooCommerce?
Shopify when the way you sell is conventional and you want the platform to carry payments, tax and shipping. WooCommerce when there is a rule the platform cannot express. There is a full comparison in the guides, and the deciding question is whether your business can be described with "product", "variant" and "add to basket".
How long does e-commerce SEO take?
Impressions typically move within two months and clicks follow. Beds.ie took five months for the full result, with the curve visible from month two. Large catalogues often move faster than small sites, because one structural fix reaches thousands of pages.
What is the first thing you would look at?
The gap between items submitted and items active in Merchant Centre, and whether anything reports a failed sync to a human. If the gap is more than a few percent the fix is in your product data, not in the feed.
Running an e-commerce business?
Tell me what you sell and what the current site is not doing. You get a straight reply from Simon — what I would build, what it costs, and what I would do first.