Pro Pave · Landscaping
A Manchester trade site that loads in 0.68 seconds
0.68s
Full page load
Industries · Trades and construction
Websites and SEO for Trades and Construction
By SimonMeasured 4 September 2026
The sector where the website matters least and the phone matters most — and where almost every firm is renting leads from a portal instead of owning anything.
Pricing
from £500
for the build, then from £50 a month hosting & care.
The same three numbers in every sector. No setup fee, no minimum term.
What a website costsA client in this sector. Pro Pave, a paving company competing for high-value domestic work across Greater Manchester, is a Cybrial client. The case study is on this site with measured figures and a link to the live site.
What usually goes wrong in trades and construction
Trade websites fail in the same four ways every time, and only one of them is a build problem.
One page trying to rank for nine services across a dozen towns — "driveways in Middleton" and "patios in Bury" are different searches and a homepage listing both competes with itself for both. Nobody counting the phone, so every figure downstream measures the minority of customers who used a form. A site that is slow on mobile data rather than on the office laptop it was checked on. And a half-finished Google Business Profile, which is free and sits above every result a website can win.
The one that costs most relative to effort is the last. For a trade, the profile and ten genuine reviews will out-earn the first several months of anything I could sell you. That is an awkward sentence on a web designer's site and it is still true.
The work behind this
Pro Pave needed 27 pages of services and locations so that each search had somewhere of its own to land rather than everything competing with the homepage. That structure is the single change that most often moves a local trade site.
The build is a bespoke WordPress theme rather than a page-builder assembly: the homepage renders from 11 requests, answers in 51 milliseconds and loads completely in 0.68 seconds, with zero layout shift. Measured on the live site on 4 September 2026.
Zero layout shift matters more here than it sounds. If the page moves as it finishes loading, the call button is not where the thumb expected it, and the tap lands on something else — a lost enquiry caused entirely by a build decision.
What you get, and what it costs
The same three numbers as every other page on this site: from £500 for the build, from £50 a month for hosting and care, and growth blocks from £250 a month when you want the site to earn more. No setup fee, no management fee, no percentage of ad spend, no minimum term.
- A bespoke build rather than a page-builder assembly, so it is fast on a phone rather than fast on your laptop.
- A page for each thing you actually sell and each place you sell it, so every search a customer might run has somewhere of its own to land.
- Editable by you, with a walkthrough at handover.
- The domain in your name and the hosting in your account, with a full working copy if you ever leave.
- Tracking that counts phone taps as well as forms, because in most sectors the phone is the majority of enquiries.
Built for this sector
Pro Pave.
A local paving company competing for high-value domestic work across Greater Manchester. Built to load almost instantly on a phone at the kerbside, and written to rank for the searches that actually bring quote requests.
Straight answers
Questions from trades and construction.
Do you work with trades?
Yes — Pro Pave, a paving company competing for high-value domestic work across Greater Manchester. The case study is on this site with the measured load times and a link to the live site.
How many pages does a trade website need?
More than most expect. One per service, one per service-and-area combination people actually search for, plus proof of recent work and the practical pages. Pro Pave needed 27. A five-page site trying to rank for nine services across a dozen towns is competing with itself.
Should I buy leads or build my own site?
Realistically both, for a while. Bought leads keep the diary full while the site and profile build up, and they are also sold to three or four of you at once, which starts every conversation on price. Your own enquiries arrive already convinced.
What does a trade website cost?
From £500 for the build and £50 a month for hosting and care. A site with 20-plus service and area pages is more work than a five-page one and is quoted after a conversation, but it is still a long way from a five-figure agency build.
What is the single most valuable change I can make?
Fire a tracked event when somebody taps your phone number on a mobile. It is a few lines of code, almost no trade site does it, and without it every marketing decision you make is measured against a business that does not exist.
Running a trades and construction business?
Tell me what you sell and what the current site is not doing. You get a straight reply from Simon — what I would build, what it costs, and what I would do first.