Beds.ie · E-commerce
From 672 to 7,781 organic clicks a month
672 → 7,781
Organic clicks / month
Growth · E-commerce SEO
E-commerce SEO
By SimonMeasured 4 September 2026
Catalogue structure, product data and shopping feeds — the three things that decide whether a large store is visible. Beds.ie went from 672 to 7,781 organic clicks a month in five months, with 94.5% of a 17,233-item feed approved.
Inside a growth block
from £250 /month
A block of hours spent on whatever moves the business — this, and everything else on the growth list. No percentage of your ad spend.
No minimum term. Move up, move down or stop whenever you see fit.
How the growth blocks workWhat you get
What the hours go on.
Category structure a crawler and a shopper can both navigate — 17,789 products reorganised on Beds.ie
Product-data enrichment and validation automated at source, not patched on the way out
Merchant Centre feed work: identifiers, attributes, and a sync that reports rejections instead of hiding them
Technical foundations at scale: redirects, 404 monitoring, structured data, index coverage
Search Console stored in a database you can query, so ranking work is measured rather than argued about
The same discipline applied to Shopify, WooCommerce or a custom platform
Measured, not claimed
What it did for Beds.ie.
A 17,000-product furniture retailer that was effectively invisible in search. Five months of retainer work on catalogue structure, product data and technical SEO took Beds.ie from under 700 organic clicks a month to nearly 8,000 — and monthly revenue more than tripled over the same period.
672 → 7,781
Organic clicks / month
+1,058% · April vs August 2026, full calendar months
Source: Google Search Console via the client's own database
What happened on a 17,000-product catalogue
Beds.ie sells beds, mattresses and bedroom furniture — more than 17,000 products. The range was both the asset and the problem: a catalogue that large cannot be merchandised by hand, and almost none of it was reaching Google properly. Product data was inconsistent, the shopping feed was rejecting items, and the site ranked for a fraction of the terms it deserved.
| Measure | April | August |
|---|---|---|
| Organic clicks a month | 672 | 7,781 |
| Impressions a month | 38,608 | 282,069 |
| Average position | 17.4 | 12.2 |
| Distinct queries ranking | 5,189 | 24,054 |
Source: Google Search Console
Alongside that, the shopping feed reached 94.5% approval: 16,281 of 17,233 items live in Google Merchant Centre, read from the sync log on 4 September 2026. And the homepage still renders its first content in 0.42 seconds despite carrying the whole catalogue.
Why large stores are invisible, and it is never the design
Four causes, in the order they cost money. None of them is how the shop looks.
- Structure. A flat list of everything gives a crawler no way to understand what is a category, what is a variant and what is important. It also gives you nothing to derive a product type from, which breaks the shopping feed as a side effect.
- Product data. Inconsistent titles, missing identifiers, attributes that vary by supplier. This is the largest body of work on most big catalogues and the least visible, because nothing on the site looks broken.
- Duplication and variants. The same product reachable at six URLs, or every colourway indexed separately, spreads whatever authority the page has across pages that then compete with each other.
- Silent failures. Feeds that drop rows, syncs that fail without telling anybody, 404s nobody is monitoring. A large catalogue always has some; the question is whether anybody can see them.
That last one is the one worth building for. Rejections you can see are a task list. Rejections you cannot see are a permanent, invisible revenue loss that nobody can even date the start of.
The feed and the organic catalogue are one problem
The most useful thing to understand about this work commercially: the fix is paid for twice.
Category structure, product-data quality and technical foundations are the inputs to both Google Shopping and organic search. On Beds.ie the same five months of work produced the eleven-fold organic click growth above and took the Merchant Centre feed to 94.5% approval. There was no separate Shopping project.
This is why treating a shopping feed as an advertising problem is expensive. Handed to a PPC agency, feed work becomes a monthly line item that fixes symptoms. Handed to whoever owns the catalogue, it is a structural fix that improves the ads and the organic listings at once — and there is a full guide here on exactly what that involves, including how to audit your own feed in an afternoon.
Shopify SEO, WooCommerce SEO, and why the platform matters less than you think
Shopify SEO
Shopify handles a lot for you and constrains a lot in return: URL structures are largely fixed, collections and tags sprawl easily, and variant handling has opinions. The work is therefore mostly collection architecture, internal linking, product-data quality and the feed — not fighting the platform, which is a game nobody wins.
WooCommerce SEO
More freedom and more rope. WooCommerce will happily let you build something unmaintainable, and it will also let you model a business no stock platform can. Beds.ie and Roch Sweets are both WooCommerce with custom systems on top — a 17,000-product furniture catalogue and a pick-and-mix builder selling by the gram across a thousand lines. The SEO work is the same disciplines with more control over the output.
What actually differs
Very little. The four causes of invisibility above apply on every platform, in the same order, for the same reasons. Somebody selling you "Shopify SEO" as a distinct discipline is describing familiarity with an admin panel — worth something, but not a different job.
Locally
Working in Greater Manchester.
Most of the retailers I speak to in Greater Manchester have between a few hundred and a few thousand products, which is the size where this work has the best return: large enough that nobody can merchandise it by hand, small enough that a structural fix reaches the whole catalogue quickly.
The first hour is almost always the same, and you can do it yourself before speaking to anybody. Open Merchant Centre, find the number of items submitted and the number active, and write both down. Most retailers have never seen those two figures next to each other and the gap is usually a surprise. Then check that your ten highest-margin products are among the live ones — approval rate is an average, and averages hide the specific catastrophe of your best seller being invisible since March.
If that hour finds a gap of more than a few percent, the fix is almost never in Merchant Centre. It is in your product data, and it will only stay fixed if it is fixed there.
Written by Simon, who does the work.
Also inside the growth block
The rest of the growth list.
All of these sit under the growth block, where the pricing and the process are the same whichever you pick.
Technical, local and content SEO with the results measured in Search Console rather than a slide deck. Beds.ie went from 672 to 7,781 organic clicks a month in five months.
The map pack sits above every other result on a local search, and getting into it is mostly not a website job. This is the work that decides it.
Crawlability, structure, index coverage, speed and structured data — the half of SEO that is engineering, and the half where the largest untouched gains usually are.
People increasingly ask ChatGPT, Google AI Overviews and Perplexity instead of scrolling results. AI optimisation is the work of making your business the answer those systems give — and of being honest about which parts of it can be measured.
Search and Shopping campaigns managed inside your growth block — not for a percentage of your spend. Agencies commonly take 10–20% of what you spend to manage it, and up to 40% on small accounts; the hours cost the same whatever your budget.
Facebook and Instagram campaigns — creative, audiences, tracking and reporting — managed inside your growth block, with artwork done in-house rather than billed separately.
Watching what people actually do on your site and removing whatever stops them getting in touch. Vehicles 2 Lease report form conversion moving from roughly 1% to roughly 4%.
Planned, designed and posted for you — as part of the growth block, so it serves the same goals as the website and the ads instead of running as a separate hobby.
GA4, Search Console, Google Ads and Meta conversions set up properly and reconciled, so every other decision is made on real numbers.
Paid search, Shopping and paid social managed inside a growth block. The fee does not move when your budget does, which is the whole point.
A list of what is wrong, in the order it is worth fixing, with the reason each one matters. Not a 90-page PDF from a tool with the logo changed.
The only audience you actually own. Everything else is rented from a platform that can change the rules on a Tuesday.
Pages written to answer a question somebody is actually asking, in a volume the business can sustain. Not a blog nobody reads, published fortnightly forever.
A genuine performance channel for some products and an expensive way to make content for most. Which one you are depends on the product, not the budget.
The most precise B2B targeting available anywhere, at the highest cost per click of any mainstream platform. Both halves of that sentence matter.
Straight answers
Questions people actually ask.
What is e-commerce SEO?
The work of making a product catalogue legible to search engines: category structure, product data quality, handling of variants and duplicates, technical foundations at scale, and the shopping feed. On a large store it is far more a data discipline than a content one.
How long does e-commerce SEO take?
Impressions typically move within two months and clicks follow. On Beds.ie the full result — 672 to 7,781 organic clicks a month — took five months, with the curve visible from month two. Big catalogues often move faster than small sites, because one structural fix reaches thousands of pages.
Do you work with Shopify as well as WooCommerce?
Yes. The published case studies are WooCommerce, and the disciplines — structure, product data, feeds, technical foundations — are platform-independent. Anyone describing Shopify SEO as a fundamentally different job is describing familiarity with an admin panel.
What is a good Merchant Centre approval rate?
On a small catalogue, near 100%. On a large one, mid-90s is strong — Beds.ie runs at 94.5% across 17,233 items. What matters more than the percentage is whether every rejection has been either fixed or consciously accepted with a reason recorded.
How much does this cost?
It sits inside a growth block from £250 a month, with no separate management fee and no percentage of ad spend. A large catalogue usually justifies a bigger block, and we would agree that after looking at the store rather than before.
Can you fix my feed without touching the website?
Partly, and it will not stay fixed. A feed is a projection of your product data, so patching it on the way out means patching it again next month and the month after. The durable fix is at source.
Tell me what growth would look like.
Send me the site and what you are trying to achieve this year. I will tell you honestly which block makes sense and what the first month would go on.