Roch Sweets · E-commerce
A pick-and-mix builder for a sweet shop with 1,000 lines
0.86s
First contentful paint
Growth · Meta Ads
Meta Ads
By SimonMeasured 4 September 2026
Facebook and Instagram campaigns — creative, audiences, tracking and reporting — managed inside your growth block, with artwork done in-house rather than billed separately.
Inside a growth block
from £250 /month
A block of hours spent on whatever moves the business — this, and everything else on the growth list. No percentage of your ad spend.
No minimum term. Move up, move down or stop whenever you see fit.
How the growth blocks workWhat you get
What the hours go on.
Campaign structure, audiences and retargeting built for the business, not the template
Ad creative and artwork produced in-house — it sits in the same hours
Pixel and Conversions API set up so results are measured, not guessed
Creative refreshed before it fatigues
Reporting alongside Google Ads and organic, so channels are compared honestly
Measured, not claimed
What it did for Roch Sweets.
A family sweet shop in Rochdale, trading since 2014, selling over a thousand lines by the kilo. We built the store around the way people actually buy sweets — build your own mix, filled to the gram, dispatched the same day.
0.86s
First contentful paint
live homepage, photography-led
Source: Browser Navigation Timing, 4 Sep 2026
Locally
Working in Greater Manchester.
Meta works best here for businesses whose product people do not know they need until they see it — a Rochdale sweet shop with a new range, a retailer with something seasonal, a service with a strong visual before-and-after. For a trade competing on "driveways near me", Google usually earns the first pound.
As with Google Ads, there is no published campaign result on this page, because no client has cleared one for publication. This page is method and pricing, and it says so rather than leaving you to spot the absence.
What you do get is that the creative and the campaign are made by the same person who built your site, so the artwork, the landing page and the tracking agree with each other — which is more often the problem than the targeting is.
Written by Simon, who does the work.
Read next
The detail, written out.
Straight guides with the prices left in, every figure sourced and dated.
Also inside the growth block
The rest of the growth list.
All of these sit under the growth block, where the pricing and the process are the same whichever you pick.
Technical, local and content SEO with the results measured in Search Console rather than a slide deck. Beds.ie went from 672 to 7,781 organic clicks a month in five months.
Catalogue structure, product data and shopping feeds — the three things that decide whether a large store is visible. Beds.ie went from 672 to 7,781 organic clicks a month in five months, with 94.5% of a 17,233-item feed approved.
The map pack sits above every other result on a local search, and getting into it is mostly not a website job. This is the work that decides it.
Crawlability, structure, index coverage, speed and structured data — the half of SEO that is engineering, and the half where the largest untouched gains usually are.
People increasingly ask ChatGPT, Google AI Overviews and Perplexity instead of scrolling results. AI optimisation is the work of making your business the answer those systems give — and of being honest about which parts of it can be measured.
Search and Shopping campaigns managed inside your growth block — not for a percentage of your spend. Agencies commonly take 10–20% of what you spend to manage it, and up to 40% on small accounts; the hours cost the same whatever your budget.
Watching what people actually do on your site and removing whatever stops them getting in touch. Vehicles 2 Lease report form conversion moving from roughly 1% to roughly 4%.
Planned, designed and posted for you — as part of the growth block, so it serves the same goals as the website and the ads instead of running as a separate hobby.
GA4, Search Console, Google Ads and Meta conversions set up properly and reconciled, so every other decision is made on real numbers.
Paid search, Shopping and paid social managed inside a growth block. The fee does not move when your budget does, which is the whole point.
A list of what is wrong, in the order it is worth fixing, with the reason each one matters. Not a 90-page PDF from a tool with the logo changed.
The only audience you actually own. Everything else is rented from a platform that can change the rules on a Tuesday.
Pages written to answer a question somebody is actually asking, in a volume the business can sustain. Not a blog nobody reads, published fortnightly forever.
A genuine performance channel for some products and an expensive way to make content for most. Which one you are depends on the product, not the budget.
The most precise B2B targeting available anywhere, at the highest cost per click of any mainstream platform. Both halves of that sentence matter.
Straight answers
Questions people actually ask.
Do you do the creative too?
Yes. Artwork, video edits and copy are all part of the growth hours. You are not paying an agency for media and a studio for creative.
Which is better for me, Google or Meta?
Google catches people already looking; Meta creates the want. Trades and services usually start with Google; products people do not know they need usually start with Meta. Often it is both, and the hours move between them.
Do you have a Meta Ads case study?
No. There is no published campaign result here because none has been cleared for publication, and it would be misleading to imply otherwise while the other pages on this site carry measured outcomes.
Tell me what growth would look like.
Send me the site and what you are trying to achieve this year. I will tell you honestly which block makes sense and what the first month would go on.