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Guide · Building

Estate Agent Listings: The Rules Changed in April 2025

By Measured 4 October 2026

Most agents are still working from guidance that no longer exists. The replacement is less prescriptive and, on omissions, considerably less forgiving.

The short answer

The Parts A, B and C material information guidance published by National Trading Standards Estate and Letting Agency Team has been withdrawn. It rested on the Consumer Protection from Unfair Trading Regulations 2008, and Part 4, Chapter 1 of the Digital Markets, Competition and Consumers Act 2024 repealed those, applying to commercial practices from 6 April 2025. Enforcement now sits with the Competition and Markets Authority, whose guidance on unfair commercial practices (CMA207) was published on 4 April 2025 and last updated on 18 November 2025. It covers misleading omissions and the omission of material information from an invitation to purchase, prohibits drip pricing, and lists 32 practices that are unfair in all circumstances including fake reviews. At the time of writing no sector-specific replacement guidance for property listings had been issued.

What actually changed

Between 2022 and 2024 the property industry absorbed a detailed framework: Part A material information required on every listing, Part B required for all properties, Part C required where the property was affected. Agents built processes around it and portals built fields for it.

That guidance has been withdrawn. The legal foundation it stood on — the Consumer Protection from Unfair Trading Regulations 2008 — was repealed by Part 4, Chapter 1 of the Digital Markets, Competition and Consumers Act 2024, which applies to commercial practices taking place from 6 April 2025.

What replaced it is a general regime rather than a property-specific checklist, enforced by the Competition and Markets Authority. Its guidance on unfair commercial practices, CMA207, was published on 4 April 2025 and last updated on 18 November 2025.

If your compliance process still refers to Parts A, B and C by name, it is describing a document that is no longer in force. That does not necessarily make your listings wrong — but it means nobody has checked them against the rules that actually apply.

Why the new threshold is harder, not easier

The instinct on reading "the prescriptive guidance was withdrawn" is that the obligation loosened. The opposite is closer to the truth on the point that matters most to a listing.

Under the old regime, an omission generally had to be shown to affect the consumer’s transactional decision. Under the new one, omitting material information from an invitation to purchase is treated as an unfair commercial practice in itself — the question of whether the particular buyer would have behaved differently falls away.

For a property listing that is a meaningful shift. "We left the tenure off and nobody would have cared" was a defence shaped like the old test. It is a weaker argument against a rule that treats the omission itself as the problem.

And there is no checklist to replace it

The uncomfortable part for agents is that nothing has been issued to replace Parts A, B and C with an equivalent list. At the time this page was written, no sector-specific guidance had been published, leaving agents to work from the CMA’s general principles.

The practical consequence is that the withdrawn guidance is still the best available statement of what a buyer needs to know about a property, even though it is no longer the legal test. Price, council tax band and tenure; property type and construction, rooms and measurements, utilities and parking; and then the conditional matters — building safety, restrictions such as listed status or a conservation area, rights and easements, flood risk, planning, accessibility, mining.

Treating that as a working checklist is defensible and sensible. Treating it as the law is not, and an agency whose process says "compliant with NTSELAT Parts A to C" is describing a standard that has been withdrawn.

What this means for an agency website

Two of the things CMA207 covers are squarely website problems rather than listing-copy problems.

Drip pricing — revealing unavoidable charges progressively rather than in the headline price — is prohibited. For an agency that reaches beyond listings into the fees pages: a headline rate with the unavoidable additions arriving later in the journey is the pattern being aimed at.

Fake reviews are among the 32 practices that are unfair in all circumstances. Any agency displaying testimonials it cannot evidence, or review widgets it does not control the provenance of, is carrying a risk in a category with no "but it did not really mislead anyone" defence available.

  • Audit your listing template against the withdrawn guidance as a checklist, while describing it internally as best practice rather than as the legal standard.
  • Make sure the fields exist and are required in your system, rather than optional ones somebody fills in when they remember.
  • Put the full fee position in one place, with nothing unavoidable revealed later.
  • Be able to evidence every testimonial on the site, with a date and a source.
  • Review your compliance wording. If it names the withdrawn guidance as the standard you meet, it is out of date.

The content opportunity in a rule change

There is a commercial point worth making. A rule change that most of an industry has not noticed is the clearest content opportunity an agency gets, because the people searching for an answer are vendors and other agents and there is very little published that is current.

Sources

Everything this page relies on.

  1. Competition and Markets Authority, "Unfair commercial practices" guidance CMA207 — gov.uk/government/publications/unfair-commercial-practices-cma207, published 4 April 2025, last updated 18 November 2025, read 4 October 2026. Source for misleading omissions and material information in an invitation to purchase, the prohibition on drip pricing, and the 32 practices unfair in all circumstances including fake reviews.

  2. Digital Markets, Competition and Consumers Act 2024, Part 4, Chapter 1 — applies to commercial practices taking place from 6 April 2025, repealing the Consumer Protection from Unfair Trading Regulations 2008.

  3. Propertymark, "Material Information guidance withdrawn as the Digital Markets, Competition and Consumers Act takes over" — propertymark.co.uk, read 4 October 2026, for the withdrawal of the NTSELAT guidance and the absence of sector-specific replacement guidance.

  4. National Trading Standards material information Parts A, B and C, now withdrawn, cited here only as a working checklist and not as a current legal standard.

  5. This guide summarises a change in published guidance for the purpose of website implementation. It is not legal advice, and this area is moving.

Common questions

Questions people actually search for.

Is the NTSELAT material information guidance still in force?

No. It has been withdrawn, and the Consumer Protection from Unfair Trading Regulations 2008 it rested on were repealed by Part 4, Chapter 1 of the Digital Markets, Competition and Consumers Act 2024, which applies to commercial practices from 6 April 2025.

What replaced Parts A, B and C?

A general regime rather than a property-specific checklist, enforced by the CMA under its unfair commercial practices guidance CMA207, published 4 April 2025 and last updated 18 November 2025. At the time of writing no sector-specific replacement guidance for property listings had been issued.

Does that mean listings need less information now?

Probably the opposite. Omitting material information from an invitation to purchase is now treated as an unfair commercial practice in itself, rather than requiring proof that the omission changed the consumer’s decision. The old defence that nobody would have cared is weaker against that test.

Should we still use the Parts A to C list?

As a working checklist, yes — it remains the best available statement of what a buyer needs to know. Just stop describing it as the legal standard you comply with, because it has been withdrawn.

What about our fees pages and testimonials?

Both are in scope. Drip pricing — revealing unavoidable charges progressively instead of in the headline — is prohibited, and fake reviews are among the 32 practices unfair in all circumstances. Be able to evidence every testimonial you display.

Is this legal advice?

No. This is a web studio summarising a change in published guidance so you can see what it means for a website. This area moved recently and may move again — check the CMA guidance and your own advisers before relying on any of it.

Are your listings still compliant?

Send me your agency website. I will tell you whether your listing template, your fee pages and your testimonials would stand up under the regime that replaced the one most agents are still working from.