Pro Pave · Landscaping
A Manchester trade site that loads in 0.68 seconds
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Industries · Estate agents
Web Design and SEO for Estate Agents
By SimonMeasured 4 September 2026
A sector where the portals own the property searches, so the website has one job: win the valuation, not the viewing.
Pricing
from £500
for the build, then from £50 a month hosting & care.
The same three numbers in every sector. No setup fee, no minimum term.
What a website costsCybrial is a Manchester studio working with a small number of businesses at a time. The published clients are in e-commerce, retail, trades and vehicle leasing rather than property, so this page leads with the market data and the method.
What usually goes wrong in estate agents
Most agency websites are a portal feed with a logo on it. The listings are the same listings the vendor has already seen elsewhere, so the site adds nothing to the decision that actually matters — which agent to instruct.
The pages that would win that decision are usually missing: what the agent achieved on comparable properties in that street or postcode, what the fee actually is, how long instructions take to complete, and who the people are.
The third fault is the valuation route. It is the highest-value action on the whole site and it is usually a generic contact form at the bottom of a page, competing for attention with a property search that sends the visitor to a portal.
What transfers, and what does not
The transferable evidence is local search and conversion. Pro Pave competes for high-value local enquiries across Greater Manchester and needed 27 pages so that each service and area had somewhere of its own to rank — the same structure an agency needs for each area it covers and each service it offers.
And Vehicles 2 Lease is the closest conversion parallel: a market where every competitor shows the same stock at the same prices, where the win came from making the offer legible and the enquiry route obvious. The client reports form conversion moving from roughly 1% to roughly 4% — their figure, not ours.
What this page cannot show is an estate agency case study, and it says so rather than borrowing one.
What you get, and what it costs
The same three numbers as every other page on this site: from £500 for the build, from £50 a month for hosting and care, and growth blocks from £250 a month when you want the site to earn more. No setup fee, no management fee, no percentage of ad spend, no minimum term.
- A bespoke build rather than a page-builder assembly, so it is fast on a phone rather than fast on your laptop.
- A page for each thing you actually sell and each place you sell it, so every search a customer might run has somewhere of its own to land.
- Editable by you, with a walkthrough at handover.
- The domain in your name and the hosting in your account, with a full working copy if you ever leave.
- Tracking that counts phone taps as well as forms, because in most sectors the phone is the majority of enquiries.
The nearest comparable work
Pro Pave.
A local paving company competing for high-value domestic work across Greater Manchester. Built to load almost instantly on a phone at the kerbside, and written to rank for the searches that actually bring quote requests.
Straight answers
Questions from estate agents.
Do you have estate agency clients?
Not currently, and this page says so. The transferable work is the local search and conversion discipline behind Pro Pave and Vehicles 2 Lease, both of which compete for high-value local enquiries.
Can I compete with Rightmove and Zoopla?
Not for property searches, and you should not try. What you can win is the other side of the business — valuations, lettings management, and the questions a vendor searches before choosing an agent. The portals do not answer those, and they are the searches that decide who gets the instruction.
What should an agency website actually do?
Win the instruction. That means what you achieved on comparable properties nearby, what your fee is, how long completions take, and who the people are — not a second copy of listings the vendor has already seen on a portal.
Do I need area pages?
Yes, where you can write something true about the area — recent instructions, local price movement, what sells there. Twenty near-identical pages with the town name swapped is a pattern Google has been discounting for years.
What does it cost?
From £500 for the build and £50 a month for hosting and care. A site with a portal feed integration and several branch and area pages is a bigger job and is quoted after a conversation.
Running an estate agent business?
Tell me what you sell and what the current site is not doing. You get a straight reply from Simon — what I would build, what it costs, and what I would do first.