Charis Aesthetics · Healthcare
A nurse-led clinic moved off Wix, with its own back office
80%
Pages indexed by Google
SEO · Bath
SEO Bath
By SimonMeasured 4 October 2026
Most of Bath's customers decide on a phone, often before they have arrived in the city. That makes speed, photographs and an obvious booking step worth more than anything else you could change.
Pricing
from £250 a month
in growth blocks, spent on whatever moves the needle.
No percentage of ad spend, no management fee and no minimum term.
See the pricingCybrial is a one-person studio in Manchester. There is no Bath client and no Bath office. The figures below were pulled first-hand for the town and are the only basis for anything on this page.
What actually works in Bath
Demand comes from tourism and heritage at a scale few UK cities match, a large university and student population, a substantial creative, publishing and software sector, professional services, and a notably dense independent retail, wellness and private-healthcare scene. For most of those the customer decides on a phone, often before arriving in the city, which makes speed, photographs and an obvious booking step worth more than anything else. The nearest comparable work is Charis Aesthetics, a clinic build with the same constraints: accurate claims, a visible price list, and a booking step that does not lose the patient between interest and appointment.
What you get, and what it costs
Growth blocks from £250 a month, spent on whatever moves the needle rather than a fixed checklist. No percentage of ad spend, no management fee and no minimum term — if it stops being worth it, you stop.
- The Google Business Profile done properly first, because for most local searches the map sits above everything a website can win.
- A page for each service you genuinely offer, so every search has somewhere of its own to land instead of competing with the homepage.
- The technical work that decides whether Google can read the site at all — speed, structure, internal links, and the markup that puts you in the right results.
- Content written around the questions your customers actually ask, not a keyword list.
- Monthly reporting of what changed and what it earned, including the phone calls, which is where most local enquiries arrive and almost nobody counts them.
The nearest comparable work
Charis Aesthetics.
A nurse-led aesthetic clinic in Rossendale whose Wix site was mostly invisible to Google. We rebuilt it as a fast, compliant Next.js site with 160-plus pages, and built the clinic its own back office for enquiries and before-and-after results, so the practitioner runs the site herself.
Straight answers
Questions about SEO in Bath.
Why do the two design wordings differ by twelve points?
Because they return slightly different result pages, so the competition is not the same even though the question is. Use both naturally in the page rather than choosing one.
Should we publish our prices?
In a researching, comparing market like Bath, usually yes. The customer is choosing between three suppliers on a phone, and the one that answers the price question gets the enquiry.
Do you have Bath clients?
No, and the page says so. The nearest comparable work is Charis Aesthetics, a clinic build with a case study here.
What does it cost?
Growth blocks from £250 a month. No percentage of ad spend and no minimum term.
Want to be found in Bath?
Tell me what you sell, who buys it, and what you are not showing up for. You get a straight reply from Simon — what I would do, what it costs, and what I would do first.