SEO DurhamSEO Durham

What actually works in Durham

A page for each of those places, written for the place rather than listing it, is what actually moves a Durham business. The city name alone is a small prize; the county, properly covered, is a much larger one and nobody local is covering it well.

The thing to build around here is scale. Durham city is about 50,000 people, dominated by the university and the cathedral, while the county behind it holds a far larger population across Chester-le-Street, Consett, Bishop Auckland, Newton Aycliffe and the former coalfield towns. A Durham business almost always serves the county rather than the city, and a page for each place it genuinely works in will do more than the city term ever will.

What you get, and what it costs

Growth blocks from £250 a month, spent on whatever moves the needle rather than a fixed checklist. No percentage of ad spend, no management fee and no minimum term — if it stops being worth it, you stop.

• The Google Business Profile done properly first, because for most local searches the map sits above everything a website can win.
• A page for each service you genuinely offer, so every search has somewhere of its own to land instead of competing with the homepage.
• The technical work that decides whether Google can read the site at all — speed, structure, internal links, and the markup that puts you in the right results.
• Content written around the questions your customers actually ask, not a keyword list.
• Monthly reporting of what changed and what it earned, including the phone calls, which is where most local enquiries arrive and almost nobody counts them.