Web Design Stoke-on-TrentWeb Design Stoke-on-Trent

The work, and who it is for in Stoke-on-Trent

Stoke is six towns that federated into one city and never quite became one place — Hanley, Burslem, Tunstall, Longton, Fenton and Stoke itself — and that genuinely matters for a local business. A customer in Longton does not think of themselves as being in the same place as a business in Tunstall, and the search behaviour follows: service-plus-town-name searches across the six are collectively worth more than the city term. A page for each town you genuinely serve is the structure the city’s geography asks for.

The economy is ceramics with everything that implies — a long manufacturing tradition now spanning advanced materials, industrial ceramics and the surviving pottery brands — plus distribution on the M6 and A500, a large public sector and university, and the retail and trades serving the six towns. The nearest comparable work is Roch Sweets, a family retailer where standard e-commerce could not model how the product is actually bought, so the buying journey was written rather than configured — loading completely in 1.27 seconds with zero layout shift.

Worth saying plainly rather than hoping you do not ask: I am in Manchester, not Stoke-on-Trent. There is no local office and this page does not pretend there is one. Two builds in Northern Ireland and one in the Republic of Ireland have run entirely remotely without difficulty, and what you should insist on from any remote supplier is the same list I would insist on — the domain registered in your name, the hosting in your own account, a full working copy of the site if you ever leave, and no exit fee. All four are standard here and they are written down on the pricing page.

And before any website work at all: the Google Business Profile. It is free, it takes an afternoon, and for a local business it decides the map pack that sits above every result a website can win. That is an awkward thing to put on a web designer’s page and it is still the right first move.

What you get, and what it costs

The same three numbers as everybody else, published rather than quoted on request: from £500 for the build, from £50 a month for hosting and care, and growth blocks from £250 a month if and when the site should start earning more. No setup fee, no management fee, no percentage of ad spend, and no minimum term on anything.

• A bespoke build rather than a page-builder assembly, so the site is fast on a phone rather than fast on your laptop.
• A page for each service and each area you actually sell in, so every search has somewhere of its own to land instead of competing with the homepage.
• Editable by you, with a walkthrough at handover.
• The domain in your name and the hosting in your account, with a full working copy if you ever leave.
• Titles, structure and metadata written around the searches your customers actually run — not around a keyword dump.