Web Design BlackpoolWeb Design Blackpool

The work, and who it is for in Blackpool

Blackpool’s economy is dominated by the visitor trade — hospitality, attractions, accommodation and the enormous seasonal swing that goes with it — plus a large public sector, a growing energy and offshore services presence on the Fylde, and the independent retail and services that serve 140,000 residents as well as the visitors. For the hospitality half, the single highest-value thing is not the website: it is the Google Business Profile, the photographs in it, the review count and the opening hours, because a visitor choosing where to eat is choosing from a map on a phone and will never reach your homepage.

For the accommodation half, the website’s one job is to win the direct booking back off the platform that took fifteen per cent of it. The nearest comparable work is Roch Sweets — a family confectioner where standard e-commerce could not model how the product is actually bought, so the buying journey was written rather than configured. Seaside accommodation and attractions have the same shape of problem with dates, parties and add-ons.

Worth saying plainly rather than hoping you do not ask: I am in Manchester, not Blackpool. There is no local office and this page does not pretend there is one. Two builds in Northern Ireland and one in the Republic of Ireland have run entirely remotely without difficulty, and what you should insist on from any remote supplier is the same list I would insist on — the domain registered in your name, the hosting in your own account, a full working copy of the site if you ever leave, and no exit fee. All four are standard here and they are written down on the pricing page.

And before any website work at all: the Google Business Profile. It is free, it takes an afternoon, and for a local business it decides the map pack that sits above every result a website can win. That is an awkward thing to put on a web designer’s page and it is still the right first move.

What you get, and what it costs

The same three numbers as everybody else, published rather than quoted on request: from £500 for the build, from £50 a month for hosting and care, and growth blocks from £250 a month if and when the site should start earning more. No setup fee, no management fee, no percentage of ad spend, and no minimum term on anything.

• A bespoke build rather than a page-builder assembly, so the site is fast on a phone rather than fast on your laptop.
• A page for each service and each area you actually sell in, so every search has somewhere of its own to land instead of competing with the homepage.
• Editable by you, with a walkthrough at handover.
• The domain in your name and the hosting in your account, with a full working copy if you ever leave.
• Titles, structure and metadata written around the searches your customers actually run — not around a keyword dump.