Web Design ReadingWeb Design Reading

The work, and who it is for in Reading

Reading’s economy is technology above all — the M4 corridor is the densest concentration of software, telecoms and IT services in the UK outside London — plus professional services, insurance, a large university, and the retail and hospitality serving a town of 175,000 with a very large commuting population. For the technology firms the market is national or international and the town page is a supplier search; for everyone else it is the local long tail and the map pack.

Worth saying plainly rather than hoping you do not ask: I am in Manchester, not Reading. There is no local office and this page does not pretend there is one. Two builds in Northern Ireland and one in the Republic of Ireland have run entirely remotely without difficulty, and what you should insist on from any remote supplier is the same list I would insist on — the domain registered in your name, the hosting in your own account, a full working copy of the site if you ever leave, and no exit fee. All four are standard here and they are written down on the pricing page.

And before any website work at all: the Google Business Profile. It is free, it takes an afternoon, and for a local business it decides the map pack that sits above every result a website can win. That is an awkward thing to put on a web designer’s page and it is still the right first move.

What you get, and what it costs

The same three numbers as everybody else, published rather than quoted on request: from £500 for the build, from £50 a month for hosting and care, and growth blocks from £250 a month if and when the site should start earning more. No setup fee, no management fee, no percentage of ad spend, and no minimum term on anything.

• A bespoke build rather than a page-builder assembly, so the site is fast on a phone rather than fast on your laptop.
• A page for each service and each area you actually sell in, so every search has somewhere of its own to land instead of competing with the homepage.
• Editable by you, with a walkthrough at handover.
• The domain in your name and the hosting in your account, with a full working copy if you ever leave.
• Titles, structure and metadata written around the searches your customers actually run — not around a keyword dump.