Web Design and SEO for SalonsWeb Design and SEO for Salons

What usually goes wrong in salons and beauty

Booking is the whole site and it is usually somewhere else. Most salons send the visitor to a third-party booking tool on another domain, which loses the thread at the moment of commitment and contributes nothing to search — the treatments you offer live inside somebody else’s widget, so Google never sees them. The treatment menu should be real pages on your own site that lead into the booking tool, not a list trapped inside it.

This is a visual business and that is exactly what makes the sites slow. Galleries of untouched photographs straight off a phone, a full-width video header, an Instagram embed pulling in a third-party script — on the mobile connection where effectively all of this traffic arrives. A beautiful site that takes six seconds to appear has lost to the salon down the road with an ugly one that took two.

And the regulatory line has moved underneath a lot of salons. Once a treatment menu includes injectables, the rules that govern advertising prescription-only medicines apply, and that means no brand names in public-facing material — not in the price list, not in the page title, not in the image filename. Plenty of salon sites still lead with them because nobody told them it changed.

What transfers, and what does not

Charis Aesthetics is the nearest comparable build: a local, appointment-led practice whose Wix site had around 120 URLs with a handful indexed. The rebuild is 162 pages, four in five indexed within a week of launch, and a complete page load in 0.38 seconds from 29 requests — the old homepage made 193. On a phone that difference is the whole business.

The compliance work is directly relevant to any salon offering injectables. Prescription-only medicine brand names were removed from the copy, the URLs and the image files, the treatment pages were rewritten around what the practitioner can evidence, and the enquiry form is age-gated. She also publishes her own before-and-after results through a back office of her own, with no CMS licence.

What this page cannot show is a salon. Charis is a clinic, and the difference is worth stating rather than blurring.

What you get, and what it costs

The same three numbers as every other page on this site: from £500 for the build, from £50 a month for hosting and care, and growth blocks from £250 a month when you want the site to earn more. No setup fee, no management fee, no percentage of ad spend, no minimum term.

• A bespoke build rather than a page-builder assembly, so it is fast on a phone rather than fast on your laptop.
• A page for each thing you actually sell and each place you sell it, so every search a customer might run has somewhere of its own to land.
• Editable by you, with a walkthrough at handover.
• The domain in your name and the hosting in your account, with a full working copy if you ever leave.
• Tracking that counts phone taps as well as forms, because in most sectors the phone is the majority of enquiries.