Beds.ie · E-commerce
From 672 to 7,781 organic clicks a month
672 → 7,781
Organic clicks / month
Industries · B2B and manufacturing
Web Design and SEO for B2B and Manufacturing
By SimonMeasured 4 September 2026
Technical catalogues, long sales cycles, and buyers who research thoroughly before they ever make contact — on sites built as brochures for people who already decided.
Pricing
from £500
for the build, then from £50 a month hosting & care.
The same three numbers in every sector. No setup fee, no minimum term.
What a website costsCybrial is a Manchester studio working with a small number of businesses at a time. The published clients are consumer-facing rather than B2B, so this page leads with the market data and with the catalogue discipline that does transfer.
What usually goes wrong in b2b and manufacturing
B2B sites fail differently from consumer ones. The buyer is not making an impulse decision, they are building a shortlist over weeks, often on behalf of somebody else who will ask them to justify it. That changes what the site has to do: it has to survive being read carefully and forwarded internally.
The most common structural fault is a product or capability range that exists as a PDF or a flat list rather than as pages. If your range is not individual, crawlable, linkable pages, it is invisible to search and useless to the buyer building a comparison.
The second is a single "Contact us" route for a purchase with a six-month cycle. Buyers at the start of that cycle want a specification, a data sheet or a price band — not a call. A site offering only the last step of the journey collects only the people already at it.
What transfers, and what does not
The transferable evidence is the catalogue work. Beds.ie carries more than 17,000 products; the job was structure, product-data enrichment and validation automated at source, and a feed that reports its failures. Between April and August 2026 that took distinct ranking queries from 5,189 to 24,054 — a nearly fivefold rise without five times the content being written, because the pages already existed and the work made them legible.
A manufacturer with 400 product lines has the same problem at a smaller scale, and the same fix applies: one page per thing, structured so a crawler and a buyer can both navigate it, with the specification on the page rather than in a download.
What this page cannot show is a B2B case study, and it says so rather than borrowing one.
What you get, and what it costs
The same three numbers as every other page on this site: from £500 for the build, from £50 a month for hosting and care, and growth blocks from £250 a month when you want the site to earn more. No setup fee, no management fee, no percentage of ad spend, no minimum term.
- A bespoke build rather than a page-builder assembly, so it is fast on a phone rather than fast on your laptop.
- A page for each thing you actually sell and each place you sell it, so every search a customer might run has somewhere of its own to land.
- Editable by you, with a walkthrough at handover.
- The domain in your name and the hosting in your account, with a full working copy if you ever leave.
- Tracking that counts phone taps as well as forms, because in most sectors the phone is the majority of enquiries.
The nearest comparable work
Beds.ie.
A 17,000-product furniture retailer that was effectively invisible in search. Five months of retainer work on catalogue structure, product data and technical SEO took Beds.ie from under 700 organic clicks a month to nearly 8,000 — and monthly revenue more than tripled over the same period.
Straight answers
Questions from b2b and manufacturing.
Do you have B2B or manufacturing clients?
Not currently, and this page says so. The transferable work is the 17,000-product catalogue on Beds.ie — structure, product data and feeds — which is the same discipline a technical range needs.
Our products are in a PDF catalogue. Is that a problem?
Yes, and it is usually the biggest one. A PDF is invisible to search and awkward for a buyer building a comparison. Individual, crawlable pages per product or capability is the single change that most often moves a B2B site.
Should a B2B site show prices?
Where you can, a band or a starting point beats nothing. Buyers early in a long cycle are qualifying suppliers, and a site that offers only "contact us" collects only the people already at the end of the journey.
Is SEO worth it with a six-month sales cycle?
Usually more so, not less. A long cycle means several searches per buyer across months, and being present at the research stage is what puts you on the shortlist rather than in the final bid nobody expected to win.
What does it cost?
From £500 for the build and £50 a month for hosting and care. A technical catalogue is a bigger job and is quoted after a conversation, because the work is in the product data rather than the design.
Running a b2b and manufacturing business?
Tell me what you sell and what the current site is not doing. You get a straight reply from Simon — what I would build, what it costs, and what I would do first.