Roch Sweets · E-commerce
A pick-and-mix builder for a sweet shop with 1,000 lines
0.86s
First contentful paint
Industries · Hospitality
Web Design and SEO for Hospitality
By SimonMeasured 4 September 2026
A sector where the website competes with an aggregator that takes a cut, and where the Google Business Profile matters more than either.
Pricing
from £500
for the build, then from £50 a month hosting & care.
The same three numbers in every sector. No setup fee, no minimum term.
What a website costsCybrial is a Manchester studio working with a small number of businesses at a time. The published clients are retail and e-commerce rather than hospitality, so this page leads with the market data and the method.
What usually goes wrong in hospitality
Four faults, in order of what they cost. A menu as a PDF, which is invisible to search and painful on a phone. Booking that leaves your site for a third party before the visitor has decided. Opening hours that are wrong somewhere — usually on the profile rather than the site. And photographs that are either stock or three years old.
Underneath all of them: the Google Business Profile is doing most of the work in this sector and is usually half-finished. Hours including bank holidays, the menu link, real recent photographs, and reviews answered. That is free and it moves more covers than a redesign.
The speed question is not academic here either. A hungry person on a phone deciding between three places gives your page a few seconds, and a slow site loses to the aggregator that loaded instantly.
What transfers, and what does not
The transferable build is Roch Sweets: a photography-led retail site carrying a thousand product lines that still paints its first content in 0.86 seconds with zero layout shift on 71 requests. Image-heavy and fast is a solved problem; it is a build decision rather than a compromise.
CFC Wedding Lists is the other relevant one — an image-led custom platform for a fifty-year-old family business at 0.78 seconds to first content, where the design had to carry earned trust rather than a template.
What this page cannot show is a restaurant, hotel or venue case study, and it says so.
What you get, and what it costs
The same three numbers as every other page on this site: from £500 for the build, from £50 a month for hosting and care, and growth blocks from £250 a month when you want the site to earn more. No setup fee, no management fee, no percentage of ad spend, no minimum term.
- A bespoke build rather than a page-builder assembly, so it is fast on a phone rather than fast on your laptop.
- A page for each thing you actually sell and each place you sell it, so every search a customer might run has somewhere of its own to land.
- Editable by you, with a walkthrough at handover.
- The domain in your name and the hosting in your account, with a full working copy if you ever leave.
- Tracking that counts phone taps as well as forms, because in most sectors the phone is the majority of enquiries.
The nearest comparable work
Roch Sweets.
A family sweet shop in Rochdale, trading since 2014, selling over a thousand lines by the kilo. We built the store around the way people actually buy sweets — build your own mix, filled to the gram, dispatched the same day.
Straight answers
Questions from hospitality.
Do you have hospitality clients?
Not currently, and this page says so rather than implying otherwise. The closest work is Roch Sweets — an image-led retail build that stays fast — and CFC Wedding Lists.
Should my menu be a PDF?
No. A PDF menu is invisible to search, awkward on a phone and impossible to keep current without republishing. A menu as pages is one of the few changes in this sector that helps search and customers at the same time.
Do I need my own booking system?
Not necessarily, but the booking should start on your site rather than sending people to a third party before they have decided. Every direct booking is worth more than the same booking through an aggregator taking a percentage.
What matters most for a restaurant or hotel?
The Google Business Profile, and it is not close. Correct hours including bank holidays, real recent photographs, the menu linked, and reviews answered. It is free, it sits above every result a website can win, and it is usually half-finished.
What does it cost?
From £500 for the build and £50 a month for hosting and care. A venue with several rooms, menus and an events calendar is a bigger job and is quoted after a conversation.
Running a hospitality business?
Tell me what you sell and what the current site is not doing. You get a straight reply from Simon — what I would build, what it costs, and what I would do first.