Vehicles 2 Lease · Vehicle leasing
Form conversion from roughly 1% to 4%
~1% → ~4%
Form conversion
Industries · Letting agents
Web Design and SEO for Letting Agents
By SimonMeasured 4 October 2026
A different business from sales, with a different customer — and the only sector on this site where our own data says the obvious search terms are not the way in.
Pricing
from £500
for the build, then from £50 a month hosting & care.
The same three numbers in every sector. No setup fee, no minimum term.
What a website costsCybrial is a Manchester studio working with a small number of businesses at a time. There is no letting agency on the client list, so this page leads with the market and the method rather than borrowing proof.
What usually goes wrong in letting agents
The site is built for tenants when the customer is the landlord. Tenants are already on the portals and will find the property there whatever you do. The landlord deciding who manages a £1,200-a-month flat for the next five years is making a far more valuable decision, and almost nothing on a typical agency site speaks to them — no fee structure, no explanation of what full management actually includes, nothing about void periods or arrears.
Fees are the whole conversation and they are never on the page. A landlord wants to know the management percentage, what the set-up charge is, what is included and what is extra, and how it compares. The agency that publishes a clear fee table wins the enquiry from the three that say "competitive rates, please call" — and letting agents are already required to be transparent about fees, so the reluctance protects nothing.
The compliance side is a marketing asset being wasted. Client money protection, redress scheme membership, how deposits are registered, how the agency handles safety certificates and right-to-rent checks. To a landlord weighing up who to trust with their asset, that is reassurance; on most sites it is a row of scheme logos in the footer with nothing explaining what any of them means.
What transfers, and what does not
The scored terms sit at 51, and the rest returned no score at all, which is not the same as returning a zero. On the evidence we have, lettings is a market to enter through the fee page and the landlord content rather than by going straight at the main design terms.
The transferable work is Vehicles 2 Lease, which sells a recurring arrangement rather than a one-off purchase, in a regulated market where every competitor showed the same thing at nearly the same price. Making the terms legible and the enquiry route obvious moved form conversion from roughly one per cent to roughly four, on the client’s own figures. A landlord choosing a managing agent is making the same kind of decision as somebody choosing a leasing broker: recurring, long, and settled by who explains themselves best.
What this page cannot show is a letting agency. There is not one on the client list, and a page about trusting somebody with an asset is the wrong place to be vague about that.
What you get, and what it costs
The same three numbers as every other page on this site: from £500 for the build, from £50 a month for hosting and care, and growth blocks from £250 a month when you want the site to earn more. No setup fee, no management fee, no percentage of ad spend, no minimum term.
- A bespoke build rather than a page-builder assembly, so it is fast on a phone rather than fast on your laptop.
- A page for each thing you actually sell and each place you sell it, so every search a customer might run has somewhere of its own to land.
- Editable by you, with a walkthrough at handover.
- The domain in your name and the hosting in your account, with a full working copy if you ever leave.
- Tracking that counts phone taps as well as forms, because in most sectors the phone is the majority of enquiries.
The nearest comparable work
Vehicles 2 Lease.
Van leasing is a price-comparison market where every competitor looks identical. We rebuilt the site around qualified enquiries rather than traffic — and the client reports form conversion moving from about 1% to about 4%.
Straight answers
Questions from letting agents.
Do you work with letting agents?
Not yet, and this page says so. The nearest comparable work is Vehicles 2 Lease, a regulated firm selling a recurring, high-value arrangement in a market where everybody looked the same until the terms were made plain.
Can we rank for "letting agent website design"?
Not quickly, and this is the one sector here where we would say so up front. The realistic route in is the landlord-facing content and a published fee page, which almost no competitor has, rather than a direct run at the main design terms.
Should the site target landlords or tenants?
Landlords, by a distance. Tenants are already on the portals and will find the property regardless. The landlord choosing who manages their property for the next several years is the valuable decision, and it is the one almost no agency site is written for.
Should we publish our fees?
Yes, and it is the single biggest advantage available in this sector. You are already required to be transparent about fees, so hiding them protects nothing while losing the landlord who just wanted to know your management percentage. The agency that answers plainly beats the three that say "competitive rates, please call".
Do we need a separate site from our sales business?
Usually not a separate site, but a genuinely separate section with its own structure and its own landing pages. The failure mode is lettings as one page hanging off a sales site — a different customer, a different decision and a different set of searches deserve more than a menu item.
What does it cost?
From £500 for the build and £50 a month for hosting and care. An agency with a property feed, a landlord portal and several branch or area pages is a bigger job and is quoted after a conversation.
Running a letting agency?
Tell me what you sell and what the current site is not doing. You get a straight reply from Simon — what I would build, what it costs, and what I would do first.