Web Design and SEO for Clinics and Dental PracticesWeb Design and SEO for Clinics and Dental Practices

What usually goes wrong in clinics and dental practices

Most clinic sites carry claims the practice cannot stand behind. Prescription-only medicines are named by brand in headings, page URLs and image filenames, which UK advertising rules do not allow in material aimed at the public — and once a brand name is in a URL, taking it out is a redirect job rather than an edit. Outcome claims go the same way: a number with no source behind it is worth less than no number at all, and it is the kind of thing a regulator reads literally.

The practitioner is almost always the strongest asset and the least visible thing on the site. Registration body and number, the training actually completed, indemnity, years in practice, who performs the treatment — this is what a nervous patient is looking for and what Google asks for by name in its guidance on health content. It usually sits in one paragraph on an About page while the treatment pages, which are the pages people actually land on, say nothing about who would be holding the needle.

The third fault is content written by nobody. Clinics inherit dozens of unattributed posts on medical topics from whoever built the last site. On a health site that is a double problem: it is a regulatory exposure, and it is precisely the content Google treats as low quality when there is no identifiable author with relevant credentials. Charis had sixty-odd of them.

The work behind this

Charis Aesthetics is a nurse-led clinic whose Wix site had around 120 URLs, of which Google had indexed a handful. The rebuild is 162 pages on Next.js, and within a week of launch Google had indexed four in five of them against one in thirty before. The homepage loads completely in 0.38 seconds from 29 requests; the Wix homepage made 193.

The compliance work was the substance of the job, not an afterthought. Prescription-only medicine brand names came out of the copy, the URLs and the image files. The treatment, pricing and safety pages were rewritten around what the practitioner can actually evidence — she is a registered critical care nurse with advanced anatomy training, which had never reached a page. The enquiry form is gated by date of birth, because administering these treatments to under-18s has been an offence in England since 2021.

She also got a back office of her own: a passcode login, an enquiries inbox, and an uploader that publishes before-and-after cases straight onto the treatment pages. No CMS licence, and no waiting on us to put a result live.

What you get, and what it costs

The same three numbers as every other page on this site: from £500 for the build, from £50 a month for hosting and care, and growth blocks from £250 a month when you want the site to earn more. No setup fee, no management fee, no percentage of ad spend, no minimum term.

• A bespoke build rather than a page-builder assembly, so it is fast on a phone rather than fast on your laptop.
• A page for each thing you actually sell and each place you sell it, so every search a customer might run has somewhere of its own to land.
• Editable by you, with a walkthrough at handover.
• The domain in your name and the hosting in your account, with a full working copy if you ever leave.
• Tracking that counts phone taps as well as forms, because in most sectors the phone is the majority of enquiries.